A visit to the renowned wine region of Pouilly-sur-Loire is a pleasure that should not be limited to the few days of harvest. Starting from this idea, the Communauté de communes de la Loire developed a concept for a 3D exhibition highlighting its most prestigious appellation d’origine contrôlée: the Pouilly-Fumé.

However, after hearing TKNL representatives describe a multi-sensory experience during a conference held at the Louvre, the organization opted for a more ambitious goal, launching an international bid to create an immersive experience that would take visitors into the heart of the Pouilly-Fumé vineyard. 

From across the ocean, TKNL went all out on this project, fulfilling its promise to draw visitors deep into the Pouilly-Fumé vineyard to discover the age-old production cycle of its celebrated vintage.

The visitor's journey begins in the winter and follows the vine and the vintners over the four seasons until the moment of harvest and the transformation of the grape from delicious fruit to exquisite wine. Now thousands of visitors are able to virtually meet the winemakers throughout the year and learn their secrets. It has become an experience worthy of the reputation of the wines of Pouilly... to be savoured throughout the year!