A Canadian landmark, a premier showcase for the very best performing arts in the country, and a +$100M renovation: expectations were high for the pre-opening event in the National Art Centre’s new Canada Room.
Instead of distracting the audience with the emphatic sound and lighting of a rock show, we opted for a delicate highlight of the room's architecture and its oversize window overlooking the Rideau Canal. "Everything with finesse." To best serve the open, airy nature of the room, we arranged the furniture and decor elements into “islands” and created a natural focal point by adding a round stage. In this way, the flow of the space was preserved and we evacuated the notions of “front” and “back” from its design.
We knew we’d achieved success when we watched guests interact naturally with the room, admiring its design without being distracted by our installation.
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BEFORE THE PUCK DROPS
BEFORE THE KEYNOTE ADDRESS
BEFORE THE BAND TAKES THE STAGE
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