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HYDRO-QUEBEC

CANADA

SIMPLICITY IN INNOVATION

Surprise us! For the executive meeting of its Production division, Hydro-Québec's communications department wanted to give the meeting some oomph―without blowing the budget.

 

An event is usually the sum of countless small details, and its success lies in how they are carefully adjusted. Marc Poirier, producer at TKNL, has mastered the art of paying attention to these details to stimulate participants' interest and then keep them engaged. As part of this event, Marc and his team worked on three aspects: staging, flow, and personalization.

 

We started by moving the stage. In previous meetings, the stage was always centrally located. We relocated it to a corner of the room and rotated it 90 degrees to create a diamond effect. In addition to creating a visually appealing diagonal placement for the screens, this positioning allowed a better connection with the audience and a more intimate atmosphere.

 

We then turned to the flow and pace of the show. To make full use of the available space, we split the room in two, with the conference in the front and a workshop area at the back. This configuration was the perfect excuse to create breaks where we could invite participants to move from one area to the other. The back of the room was a less formal, more collaborative space. It encouraged presenters and company leaders to go from instructional to interactive mode and sparked impromptu creative exchanges during the workshops.

 

Finally, we captured audio and video of participant interactions throughout the event, and edited them into the closing session presentation. This personal touch made a deep impression on participants. It’s not everyday you can see yourself on 90 feet of screens!

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