Boasting a membership of 150 lotteries in 82 countries, the World Lottery Association is the governing body behind the biennial World Lottery Summit, a key event for thousands of people involved in the industry. In the past several years, it has trusted TKNL with producing its opening and closing galas, as well as the five days of plenary sessions in between. This partnership has taken us to Europe as well as North America, and, this year, to Buenos Aires, the Argentinian capital.
In designing this event as an homage to the host city, TKNL’s creative team soaked in porteña culture and history. We chose compelling themes that we felt could carry a certain emotional potential: historical Argentina, the colorful La Boca neighbourhood and the Buenos Aires of the future, with its design and innovative architecture. In addition to delighting international guests, the dazzling productions these themes inspired us gave our hosts a chance to rediscover their own classics by casting them in a brand new light. This idea took a spectacular turn in our visuals. During the closing gala, gigantic screens (three of them, for a total width of 380 feet) immersed guests in the atmosphere of a soccer stadium, complete with a cheering crowd and chants!
Needless to say such a large project was a substantial logistical challenge that required almost two years of preparation, including numerous work sessions with local teams. The closing gala, in and of itself, was attended by some 900 guests and was carried to the finish line by no less than 200 employees. The latter, mainly local hires, were overseen by TKNL team leaders who, fully committed to the project and its themes, delivered a flawless event. Meanwhile, the plenary sessions alone were carried by 120 employees. Throughout the week, more than 40 speakers walked the stage, requiring equipment and staff to allow for simultaneous translation in the three other official languages of the Summit.
Our collaborative approach was also central in the success of this event. By creating lasting friendships with our partners on the ground, and by encouraging exchanges (both professional and cultural), this project became a unique chance to learn for all teams involved.
After such an unequivocal success, one question remains: how do we surpass the expectations we created with this event?