Launch of Bell Media’s programming
An Immersive pathway for Bell Media.
Bell introduced its speciality fall channel line up, on June 10th 2014. Bell chose to collaborate with the TKNL creative team to organise an immersive experience aimed at marketing agencies.
A pathway was created to reveal Bell’s flagship channels as participants walked by. The end of pathway which was leading to the main entrance was called the RDS zone. This 360 degree immersive production got everyone involved in the festivities.